Our Executive Team

Shelley Tomberg

Vice President of Sales and Marketing

With an abundance of creative energy and a passion for relationship management, Shelley Tomberg is an established hospitality marketing and sales expert. She brings over 20 years of experience in brand/image development, sales team management, marketing strategy, and market research analysis to Columbia Hospitality.

With an ability to bring both unique identity and original messaging to each hospitality communications campaign, Shelley oversees all marketing, sales, and public relations programs for Columbia. She leads the consulting division and has completed marketing and sales pre-opening and operational plans for hospitality projects in Washington, Idaho, Montana, Oregon, California, and Canada.

She was the first employee of the company, hired as the opening director of sales and marketing for Bell Harbor International Conference Center in 1995. Prior to her role with Columbia, Shelley consulted for the Port of Seattle on the Bell Harbor Waterfront Development Project. Earlier in her career, she was the sales and marketing manager for Battelle Conference Center and the director of sales for Gray Line Tours of Seattle.

Shelley is a member of the Marketing Executive Roundtable in Seattle, American Marketing Association Puget Sound Chapter, Commercial Real Estate Women, and Network of Executive Woman in Hospitality Seattle Chapter. She is Vice President of the Hospitality Sales and Marketing Association International Seattle Chapter and has served on the International Association of Conference Centers Advisory Committee, Seattle Chamber of Commerce Small Business Committee, and the Washington Wine Commission Marketing Advisory Board. She is also a mentor for the University of Washington School of Business Sales and Management Program.

A frequent speaker and panelist at hospitality industry and marketing events, Shelley recently presented at the Hotel Design National Conference and was a panelist at Meeting Planner International's Cascadia Conference. She has also authored articles as a columnist for National Hotel Executive.

Shelley earned a bachelor of arts in Marketing Communications from Washington State University.

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Working with an entrepreneurial owner and fantastically experienced colleagues has given me the support and freedom to grow in areas I never knew possible. Although we each have different areas of expertise, we all thrive off of creating amazing experiences for our guests, as well as creating out-of-the-box fun for our employees. Of course, a gratifying by-product of this is profit for our owners.