Peter Ferretti has a broad background in revenue strategy from a diverse set of properties and companies. In addition to leading pricing strategy, he has managed sales teams, rebranded a major Northwest spa, and has been the General Manager of a four-star hotel in the Bay Area. He brings a data driven approach to both revenue management and marketing.
Prior to joining Columbia Hospitality, he led the revenue efforts for Coastal Hotels, working with both branded and independent properties in Washington and Arizona. His guest-centric approach of integrating marketing and revenue management led to significant year over year results for the portfolio. Previously, he worked for Destination Hotels at Suncadia Resort where his teams were recognized as Reservations Team of the Year and Sales and Marketing Team of the Year. His prior experience includes the Pan Pacific Hotel Seattle, Salish Lodge and Spa, Hotel Los Gatos (part of Joie de Vivre) and The Cypress Hotel (part of the Kimpton Group), where he got his start in revenue management. His diverse background allows him to leverage best practices from destination resorts, to downtown hotels, to suburban properties. He works with the property teams, marketing, and the group sales teams to ensure that each property has the right strategies in place to maximize profitably.
He earned a BS in Hospitality Management from Purdue University and received his MBA focusing in Marketing and Pricing from the Foster School of Business at the University of Washington.
In his spare time he enjoys fishing, relaxing and paddle boarding with his wife and daughters in North Central Washington.
Get in touch and let us know how we can help.